100% Plant Derived Technology means the technology we use is created, using only premium natural actives that are derived from plants, rather than synthetic chemicals. As it is 100% chemical free, they are less likely to cause irritation, dryness, or other negative effects associated with conventional shampoos which are sold on the name of ‘NATURAL’ word. In 100% Plant Derived, ingredients in the formula are all derived from plants whereas in Natural Shampoo, alternatives are used for stating either herbal or ayurvedic, but doesn't mean they have 100%. most of them use natural ingredients 10-50 % and state as paraben free & sulphate free but contains silicon, polyqoutes & other synthetics. Ktein had 100% plant derived & transparent approach toward its customer and provides 100% natural product only without any marketing gimmicks.