Serve it with Pride. Serve it with LoveCrown Vermicelli (Sev) is made from Superfine Wheat Flour, especially processed to allow every shred of sev to be seperated after cooking - no lumps will be formed. Delicious when fried with a bit of ghee before cooking, or you may use as per your recipe. Makes tasty Sev ka Jarda, yummy Sheer Kurma, nutritious Kesari Bhath & Kheer. Enjoy your festivals with wholesome CROWN Vermicelli (Sev). It is especially processed to allow every shred of Sev to be seperated after cooking.  No lumps are formed.