Journalism today is an upcoming and a popular career with bright prospects.This book captures the scintillating thrill, sensational excitement, and vivacious action associated with journalism. The career-seekers find it difficult to gain the basic knowledge and the nitty-gritty of this highly dynamic life. To fulfil the curiosity of the subject this book has come up as a solution and has gained immense popularity solely because it is a comprehensive book which deals with all aspects of media. The book envelops all the facets and streams related to journalism in a succinct presentation. It serves well the novices, students and practitioners alike and works as a fundamental, illuminative and informative text bearing all scholastic qualities.Anyone interested in journalism, mass communication, media, advertising or public relations would find this book educative and helpful. CONTENTS: 1. News Gathering 2. The News Lead 3. Putting the Story Together 4. Writing in Newspaper Style 5. Covering News 6. Colourful News Features 7. Describing a Personality 8. The Art of Making Columns 9. Planning an Editorial Page 10. Editorials – Voice of the Newspaper 11. Presenting Sports Action 12. Copyreading and Proofreading for Accuracy 13. Headlining a Story 14. Planning Interesting Pages 15. Pictures for the Paper 16. Advertising 17. Frequently Asked Questions 18. Journalism as a Career 19. Glossary 20. Important Newspapers fromAround the World