The Avatar Way ofeadership builds an Indian model ofeadership by using insights of Jungian psychology, tales of the Avatar of Hindu mythology and real examples of contemporary Indianeaders. It offers a unique perspective ofeadership as a process comprising three successive stages: Developing character, building relationships and devising good strategies. Character attracts people. Relationships turn attraction intooyalty. Good strategiesead to victory and help sustain attraction andoyalty.Three Avatars have been chosen for this model: Rama, Krishna and Draupadi, representing differenteadership archetypes. Each archetype ofeadership is explained with references to Indianeadersike President A.P.J. Abdul Kalam, Ratan Tata, Dhirubhai Ambani, Narayan Murthy and Azim Premji among others, who have shown the same kind ofeadership pattern in theirife. Find out who represents which Avatar and you will know how to be the same kind ofeader yourself.