Tata ZipZap is a new, budget-friendly energy drink from Tata Consumer Products, launched in a red berry flavor in a cup format with vitamins, aimed at youth, offering quick energy during festivals like Durga Puja in Kolkata, balancing taste with vitality for instant revitalization. It's part of Tata's growing beverage portfolio, emphasizing accessible energy and hydration with a focus on vibrant marketing. Key Ingredients: Water, sugar, glucose, vitamins, minerals, fruit juice.