- 12-HOURS OF COMMITMENT - Keep your pout poppin' from AM to PM with our exceptional C-Lock Technology that resists transferring and smudging.
- FADE-RESISTANT FORMULA - Kiss and not tell with a formula that stays on your lips & off your secrets!
- DELIVERS COLOR-RICH, SILKY FINISH - Give your pout a feather-free, silky-smooth makeover with one swipe of nourishing, vibrant color!
- E-NRICHED WITH VITAMIN E - Smooch your way to hydrated, protected, and crack-free lips with our feather-light formula!
- AVAILABLE IN 7 SHADES - Crème De La Matte Lipstick is available in 7 shades, designed specifically for Indian skin tones.