SMOOTH HAIR THE WAY NATURE INTENDED: OGX Ever-Straightening + Brazilian Keratin Therapy Hair-Smoothing Shampoo hydrates strands, leaving them extra-glossy with a lustrous shine- SOFTER, SILKIER, STRONGER: No matter the hair type, this nourishing keratin shampoo strengthens and softens hair while helping smooth the cuticle for strong, long tresses- HAIR CARE INSPIRED BY NATURE: Formulated with a rich, exclusive blend containing Brazilian keratin protein, moisturizing avocado oil, coconut oil for luster and cocoa butter- ALL-AROUND SENSORY EXPERIENCE: The coconut, brazil nut and cocoa butter scent leaves your locks smelling irresistibly good every time you lather up. Plus the sulfate-free surfactant hair care system is paraben-free and gentle on your tresses