The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself, said Peter F. Drucker (1909 2005), a famous American writer and management consultant. The book, Marketing for Beginners gives an exhaustive explanation about the key concept of marketing, its strategies, and defines the important terminologies, such as Brand Selection, Distribution Channels, Vendor Selection, Pricing, Sales Process, Customer Relationship Management (CRM), etc. in a very simple and lucid language which can be easily understood by the readers, particularly the students of MBA and Marketing. It s different and exclusive from other Marketing or Management books as it not only gives the detailed description of the various components of Marketing, but also cites examples to explain each of them, making it crystal clear to the readers. The main purpose of this book is to arouse the interests of the students educate and make them aware of what Marketing is all about. It also aims to find solutions to all the queries that arise in their young minds relating to this vast and complex subject. So readers grab this precise yet unique book on Marketing if you are a beginner and want to learn the tricks of the trade to prosper or you are a student aspiring to build a bright future in this field. #v&spublishers CONTENTS: Publisher’s Note Introduction 1. Competitive Positioning 2. Brand Strateg 3. Distribution Channels 4. Pricing 5. Sales Process 6. Marketing Campaigns 7. Marketing Plan & Budget 8. Naming 9. Corporate Identity 10. Messaging 11. Sales Literature & Tools 12. Websites 13. Customer Relationship Management (CRM) 14. Sales Management 15. Business Development 16. Customer Retention 17. Telemarketin 18. Trade Shows & Events 19. E-mail Marketing 20. Search Marketing 21. Online Advertising 22. Publicity 23. Direct Mail 24. Traditional Media 25. Recruiting 26. Vendor Selection 27. Return on Investment (ROI) 28. Customer Lifetime Value (CLV) 29. Copywriting & Graphic Design