WHAT IS IT? Non Drying Cleanser lifts away dirt, oil and bacteria, promoting clean and blemish-free skin. It helps to leave the skin clear and refined, without over-drying. Non Drying Cleanser is an excellent product for normal to dry skin typesKEY HIGHLIGHTSGentle on face's delicate skinPowerful enough to remove debris and impuritiesA bioactive pH balanced formulationNon-Comedogenic formulationMaintain moistureSuitable for all skin typesWhy is it Different?:The purpose of using a face wash is to clean the oil, dirt and cell debris from the skin surface. Therefore, most of the face wash formulations contain a harsh content of surfactants to give a strong cleansing, which is too harmful for the facial skin. It makes the skin over dry and rough, leading certain problems like itching and redness.Non Drying Cleanser is specially formulated moisturizing face wash for the dry, sensitive skin. Which do not cause any dryness after use. It cleanses, moisturises, and gently remove debris and impurities. It is a non-comedogenic formulation and maintain moisture of the skin.Backed by Science:Weather, Heat, Hot baths and showers, Harsh soaps and detergents leads to dry skin, fine lines and reduces the moisture of the skin. To combat, formulation must be designed with humectants and the ingredients which restores the deficient material into the skin.Fixderma offers Non Drying Cleanser which is specially formulated for the dry, sensitive skin. With a premium skin cleanser and an emollient, cetearyl alcohol is considered an effective ingredient for soothing and healing dry skin. It simply emulsifies the oil & dirt from skin surface. Lactic acid works as a peeling agent. It gently exfoliates and deeply hydrates the skin. Allantoin is having keratolytic property and fight against the damage of transepidermal water loss (TEWL) in the dermis, which keeps the skin looking plump and youthful. Sodium PCA is a humectant that works as a hydrating agent and a skin-replenishing ingredient in a variety of skin and preserve moisture because of its hygroscopic nature.Directions for Use:Squeeze a little more than a pea-sized amount into palm.Simply apply directly to face using gentle circular motions.Massage gently with wet hands.Rinse thoroughly.Ingredients:Cetearyl alcoholLACTIC ACIDALLANTOINSODIUM PCA