Lip Whip is an extremeley long lasting, soft matte liquid lipstick that is so comfortable, it will feel like nothing on the lips.- The airy, whipped formula is enriched with cherry coffee and vitamin E and provides a comfortable feel upon wearing.- The formula is extremely pigmented, and lasts upto 12H post application.- The soft, moisturizing formula will not dry or crack your lips, and there is a nude shade for everyone in the collection.- Vegan and cruelty free formula.