TRANSFER-PROOF FIXATION: 60 seconds after application, zero transfer! Let the product fixate over 60 senconds, No need to worry about smudging or coming off.(6hours mask transfer provention certified/ Preventon for 6 hours, compared to the controlled sample relatively)- MOIST FIXATION: New Hydro-Matte Texture that fixates and colors the lips with moist finish- LONG LASTING: Non-drying, Ultra-thin formula that wont feather or fade