This is the extraordinary story of an ordinary salesman who founded aarge and successful company. A.D. Padmasingh Isaac, the founder of aeading brand of spices—Aachi Masala Foods—is the best example of how success can come at any time, asong as we are persistent. His is aife already dotted with more failures than most people experience in theirifetime. However, his unrelenting entrepreneurial spirit has seen him overcome every setback and create an indomitable brand. Padmasingh reveals how changed beliefs can result in success. He shares how ‘unconventional thinking’ even in the most ‘conventional jobs’ can help people grow exponentially. Padmasingh’s resilience and his ability toearn from failures and embrace them are remarkable and theessons heearnt in consumer behaviour can be applied inife as well as career. He has also created a 20-point inspiration agenda for sure success. Read this book if you have been knocked down but want to move ahead inife and achieve success.