Anthocyanin is the pigent that gives red rice its reddish-purple color. This pigent is also present in other food items that have such a color. The component offers a lot of health benefits.A potent antioxidant and anti-inflammatory agent, anthocyanin can help keep the balance of inter-cellular vitamin C levels and improve nerves and eye health. Anthocyanin is the pigent that gives red rice its reddish-purple color. This pigent is also present in other food items that have such a color. The component offers a lot of health benefits.A potent antioxidant and anti-inflammatory agent, anthocyanin can help keep the balance of inter-cellular vitamin C levels and improve nerves and eye health.