We love the feeling of beautiful hair no doubt – but daily hair damage can leave your hair prone to breakage. Let hair fall* be an issue of the past! Use the Hair Fall* Rescue Shampoo from Dove regularly to get thick and luscious looking hair as the Dove shampoo works to reduce hair fall by up to 99%*. Specially formulated for better hair fall* control. Dove Hair Fall* Rescue Shampoo strengthens and nourishes fragile hair from roots up. Perfect as a daily hair fall* solution. This unique formula fortifies strands to reduce hair fall* with Bio-Protein Care: Strengthens hair's natural protein. Our best shampoo for hair fall* immediately helps seal cuticles and strengthens strands to help minimize hair fall due to breakages leaving them looking fuller**. Healthier looking hair means lesser breakage and reduced hair fall*. Buy Dove Hair Fall Rescue Shampoo and forget your hair fall* troubles. Leaves your hair feeling strong and beautiful day after day. Say no to hair fall* worries and do more in life. Dove Hair Fall* Rescue lets you be stronger, bolder and closer every day. Choose Dove today! *Based on lab test vs non-conditioning shampoo, with regular use. **Based on lab test vs unclean hair. Important information Ingredients: WATER,SODIUM LAURETH SULFATE,DIMETHICONOL AND TRIDECETH-10 AND TEA-DODECYLBENZENESULFONATE,COCAMIDOPROPYL BETAINE,SODIUM CHLORIDE,PERFUME,GLYCERIN,SODIUM BENZOATE,GLYCOL DISTEARATE,COCAMIDE MEA,CITRIC ACID,CARBOMER, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE,MICA AND TITANIUM DIOXIDE, PEG-45M,DISODIUM EDTA,SODIUM HYDROXIDE, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL,LENS ESCULENTA (LENTIL) SEED EXTRACT,HYDROLYZED CICER SEED EXTRACT,CHENOPODIUM QUINOA SEED EXTRACT,PRUNUS ARMENIACA (APRICOT) KERNEL OIL,LYSINE HCL,L-ARGININE, ALPHA- ISOMETHYL IONONE,CITRONELLOL, COUMARIN, GERANIOL, LINALOOL, CI15985, CI19140 Directions: Store in cool & dry place away from sunlight