Intense Matte Finish: The LTP Liquid Lipsticks have an intense matte finish- Transferproof & Smudge Proof: The lip colors are 100% transferproof & smudge proof- Stays up to 12+ Hours: The lip colors stay up to 12+ hours bright & fresh without budging- 24 Sassy Shades: The LTP Liquid Lip Colors are available in 24 Sassy shades.- Velvety Finish Feeling Comfortable on the Lips: Though matte, the Lip Colors are extremely comfortable to wear on the lips.