Healthy & Strong Hair: Super moisturizing and volumizing formula with beneficial ingredients such as Argan Oil, Keratin, and Shea Butter for visibly thicker and healthier hair- Nourished Hair: Argan oil has high content of antioxidants, essential fatty acids, and vitamin E, this shampoo will leave your hair feeling clean, strong, and deeply nourished- Gentle & Color Safe: Gentle but effective shampoo, applicable for all hair types and textures- Cruelty Free Shampoo: Botanic Heart products are not tested on animals