Imagine sinking your teeth into the rich, creamy layers of Baskin Robbins Red Velvet Ice Cream Roll Cake Slice, where premium ice cream meets the moist, decadent allure of red velvet cake. It's the perfect single serving of frozen, ready to eat, deliciousness. Baskin Robbins is an American ice cream company founded in 1945 in Glendale, California by Burt Baskin and Irv Robbins, two ice cream enthusiasts who shared a dream to create an innovative ice cream parlor that would provide guests with a wide variety of flavors and a personalized ice cream experience.