Arata Styling Hair Cream with Niacinamide | Adds Medium Hold | Humidity-Resistant | Reduces Frizz & Flyaways | Boosts Moisture | Paraben, Silicone, Alcohol-Free | For All Hair Types |100 ml Arata Styling Hair Cream with Niacinamide | Adds Medium Hold | H

- LONG-LASTING, MEDIUM HOLD: An advanced multi-polymer system provides flexible hold without any rigid cast, locking your style in place without compromising your hair’s natural movement. - LOCKS IN MOISTURE: Humectants and conditioning agents help retain moisture within the hair fibre, preventing dryness caused by daily styling. - BOOSTS SOFTNESS: Conditioning polymers and emollients help replenish surface lipids and smooth the cuticle, leaving hair softer and smoother. - PREVENTS DAMAGE: The niacinamide + panthenol complex helps support the hair fibre by reducing breakage and mechanical stress during styling. With consistent use, hair feels stronger and more resilient. - CONTROLS FRIZZ: It helps condition the cuticle to reduce frizz and flyaways, keeping hair smoother even in high humidity. - LEAVES NO CRUNCH OR CAST: Lightweight creamy texture spreads effortlessly through the strands, leaving no sticky residue or uncomfortable cast or crunch. - HUMIDITY-RESISTANT: Humidity-resistant films limit moisture absorption from the air, controlling frizz and increasing the longevity of your style even in humid conditions. - DEFENDS AGAINST UV EXPOSURE: UV filters protect the hair from UV degradation and reduce UV-induced colour and protein damage.