In India’s first-ever experience, exude quiet confidence with Alpha, a fragrance crafted to amplify your inner strength. Powered by the scientific technology of BELLAMOOD TECH to boost your mood, Alpha begins with invigorating citrus and cardamom for a fresh, uplifting aura. As it settles, notes of lily of the valley and pepper reveal a sophisticated depth, while the cedarwood and musk base provide a grounded, commanding finish. Just a spritz of Alpha and your confidence is heightened, after harmonising with your pheromones for a scent that feels uniquely yours.