Stylish Hair: The Beard Story Hair Styling Gel is engineered specifically for men’s hair to give it a stronger and more resilient style so that it can keep up with men’s active lifestyles. Long Lasting Look: With our Gel in your hair, you won’t need to worry about losing your look throughout the day. When you apply our hair styling gel in the morning, your style will last through even the busiest of days. You can work all day long knowing that your hair looks great. Strengthen Hair: The Beard Story hair styling gel gives you strong hair that looks naturally healthy. This is the perfect gel for daily grooming needs. More Shine: Our hair gel adds a layer of long lasting shine and gives a long lasting hold Best Usage: Use the hair styling gel after washing your hair with a shampoo and a conditioner.