FINALLY, a liquid lipstick that's not just super matte, super long-stay, and transfer-proof, but also super COMFORTABLE! Sounds like a dream, right! Remember that uncomfortable feeling your regular liquid lipsticks give you? Well, we've brought that discomfort to an end with 14 fabulous shades of Comfy Matte Pro Lip Color. Made with our ground-breaking formula Comfy Matte Pro keeps your lips comfortable and hydrated for upto 10 hours. Now liquid lipsticks will stop being uncomfortable.